Writer and biologist Rachel Carson set
the stage for the environmental movement in 1962 with her book
Silent Spring . Since then, concerned people around the globe
have garnered a better understanding of how human activity affects
the Earth and all of its inhabitants. Though the specific subject of
Carson's book was DDT — a deadly pesticide — her concern for the
hazards caused by other such chemicals has helped us continue to
reach new levels of environmental and social awareness.
To do our part at Adventure Coffee Roasting,
we roast ONLY Certified Organic coffee. This means our coffee
beans are grown without the use of chemical pesticides,
herbicides, and fertilizers that not only pose threats to the
crops and the land they're grown on, but also to the farmers who
grow them. An independent, third-party certifying program
determines the certification and distinguishes those products
that are grown organically from those that are “enhanced” by
In place of such chemicals, organic coffee
growers use compost fertilizers made from the mulch of coffee
cherries, cattle manure, and inter-planted crops such as fruit
and cocoa trees, which produces healthy, natural topsoil. A
healthy growing environment ensures a healthy crop, which
translates into a tastier cup of coffee.
To eliminate pests, organic growers use
traps, rival insect species, birds, and literally preen each
tree by hand. The labor can be intensive, but the rewards are
invaluable. Organic farming families are not left at the mercy
of toxins, which can cause health risks from birth defects to
cancer, and neither is their land nor water. They treat the
Earth with respect, and the Earth gives back by providing
sustainable futures to them and their loved ones.
Caring for the Earth and for those who tend
it is a large part of who we are at Adventure Coffee Roasting.
We buy ONLY Certified Organic coffee because it is the right
thing to do, because we believe in environmental sustainability,
and because we know organically grown coffee not only tastes
better, it also helps improve lives. And the more we buy it, the
more its demand increases, the more farmers are encouraged to
continue growing it.
We care as much about the people who grow
our coffee as we do the people who drink it, and we encourage the
healthy preservation of our connections to each other and to our
lands. Conservationist John Muir said, “When one tugs at a single
thing in nature, he finds it attached to the rest of the world.” We
couldn't agree more.
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